"If the wines are good, they'll speak for themselves, and sell," says Jim Meyers, co-owner of Wine Thieves in Lafayette. Meyers has seen a slight spike in kosher wine sales over the past three years. He says part of it could be due to healthier lifestyles. People who buy organic wine might pick up a kosher wine because they think it's healthier, and was made in a cleaner manner. Otherwise, he sees kosher wine sales as part of the general market trend, a shift from consuming dessert wines or sweet wines, to drier table wines. He provides the goy perspective. "Manischewitz to me is the same thing as Strawberry Hill," he says. "People grew up drinking it, but as they were introduced to better quality, they switched. So we need to change the public's perception of kosher wines." |
